Health Sector
Stakeholder Mapping & Advocacy Capability
Sector: Health
Governance: Independent State Oversight Body
Purpose: Advocacy and Sector Preparedness
Scale: 183 stakeholder groups mapped
Context / Challenge
Following a period of leadership transition, the organisation was seeking to re-establish focus, rebuild connection, and clarify its advocacy priorities. At the same time, their stakeholder community — once engaged — had grown distant. The team needed a shared sense of purpose, a transparent stakeholder map, and a consistent way to connect advocacy messages to ministerial priorities.
Intervention / Approach
A collaborative taskforce of eight team members participated in a five-session stakeholder mapping lab to design and test new engagement processes.
Key actions included:
Co-designing an organisational purpose statement at a business planning workshop.
Developing measurable ranking criteria for stakeholder importance and influence.
Mapping 183 stakeholder organisations using social network analysis tools.
Identifying gaps between Linchpin, Ally, and Sentinel stakeholder types.
Crafting key messages to align advocacy and reporting to ministerial objectives.
Outcomes / Metrics
183 stakeholder groups ranked and visualised through a heat map and ecosystem tool.
New data-driven criteria enabled clear reporting to the Minister and Advisory Council.
Stakeholder engagement plan implemented with measurable performance indicators.
Improved advocacy efficiency and balanced communication strategy across the sector.
Enhanced knowledge sharing among relationship managers, improving oversight and accountability.
Leadership Lift / What Changed
The mapping process shifted the organisation from reactive communication to evidence-based advocacy.
Teams gained confidence through shared purpose, visible data, and clear decision criteria — strengthening both ministerial relationships and public sector credibility.
Leaders now use insight data to inform future stakeholder engagement strategies and sector preparedness planning.
Impact Pulse
From static lists to a living stakeholder ecosystem, the organisation turned insight into influence and so moved from compliance reporting to capability-led advocacy.
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